REPORT ON
Accreditation Training Program (ATP)

In collaboration with The Center for International Private Enterprises (CIPE)

EgSAE/CIPE Association Executives Accreditation Training Program
Becoming an Accredited Association Executive
Credit hours of each course (16 hrs.) goes towards the final certification. There is a pass/fail test at the end of each course as a requirement of participation and for future EgSAE courses to become an Accredited Association Executive.

EgSAE held its 3rd training program for 2006 during the period from 9 till 12 July 2006 at the Nile Hilton Hotel – Cairo, as one of the workshops towards successful completion of associations’ accreditation training program (ATP)

  The training workshops were:

1. Membership Development Workshop    (specialized course)

A 2-day workshop on July 9th & 10th , 2006 from 9:00 am - 5:00 p.m. at the Nile Hilton Hotel,   –   Aroussa Ballroom with Workshop Instructor Victoria Pokaluk and Ayman Salah (EJB Executive Director) as the Workshop Guest

 The course focused on understanding the importance of membership to overall association programs, the different types of membership structures, bases and categories, the importance of members’ records, which products attract members, how to develop a marketing campaign and marketing tools, how to develop a dues structure which reflects services, how to retain members, the need for non-dues income, its sources/ benefits/ problems, and which non-dues income services or products to provide.

2. Association Marketing, Communications & Public Relations Workshop    (specialized course)

A 2-day workshop on July 11th & 12th , 2006 from 9:00 am - 5:00 p.m. at the Nile Hilton Hotel,   –  Aroussa Ballroom with Workshop Instructor Victoria Pokaluk and Ms. Loula Zaklama (World President for the International Public Relations Association – IPRA & CEO RadaReasearch & PR Co.) as the Workshop Guest.

 The course focused on understanding the importance of public relations for a business association and association marketing, marketing techniques related to increasing revenues, enhancing volunteer participation and strengthening the organization, developing fee-for-service programs & products, attracting sponsors and working with donors, communication tools such as publications, media and other, benefits & types of community service, and PR crisis management.

Participants of both workshops came from diversified organsations including chambers, associations, projects, federations and centres, all aiming to benefit from CIPE’s association management program and the international and local experience brought in by the instructor and the workshops’ guests.

Both 2-days workshop began with the participants spelling out their expectations from the workshop and ended with an assessment written test. The most important remark that all participants were satisfied with the workshops in both areas, content and organisation.